BMW Sales Hit Record High
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BMW reported the strongest January in its history. Sales climbed 11.5% to 107,276 (prev. yr. 96,184) units, the first time that over 100,000 BMW vehicles were delivered worldwide to customers in that month. The BMW 3 Series were the strongest in sales growth with 29,053 vehicles sold (22,708/+27.9%) and the BMW X1, with volumes soaring 57.8% to 11,753 units delivered (prev. yr. 7,446). The BMW X3 also continued to be in high demand with 10,230 vehicles delivered to customers (9,348/+9.4%).
In January, MINI worldwide sales reached 15,864 vehicles (15,768/+0.6%), a new all-time high for that month. The MINI Countryman recorded 11.3% growth, with a total of 6,261 deliveries (prev. yr. 5.625). In its fourth largest market of China, MINI sales jumped by 20.3% to 1,800 vehicles (prev. yr. 1,496). The introduction of the MINI Paceman is expected to bring further momentum to global sales as of spring.
Figures from SMMT International Bulletin, March 2013
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